A successful owner broker has to be a people person — someone who can offer constructive feedback or show empathy when needed. People have ups and downs in this business. Helping people to stay motivated, I enjoy doing that, but I never realized how much people would rely on you to do that, to lend an ear or be a voice. The agents want to feel like they’re supported.
Much of an office’s success comes down to its interpersonal relationships. It’s important to show that a broker owner is invested in their team’s success. They can do so by being available, helping with business plans and sharing their expertise. I want to see people make it and have a really great career in this business.
If there’s any magic in this, it’s that I spend a lot of time with people. The only time our company profits is when our agents profit. We have a complete desire to see that happen. If we keep our focus on that, then we can really succeed. For many broker owners, that desire to coach and be a team leader is what led them to the role. But that’s only one facet of the job. Much of the job requires a keen business sense and administrative savvy. We have a VP of sales, a VP of management and a VP of rentals. None of them compete. It’s almost a militaristic layer of management and coaching; you have to be able to make sure that as your agency grows, so do your support systems. Without those systems, your agent pool will suffer and turn over.
Help every one to find his suitable property.
Dr.Mostafa ElKomy CEO